AOL Earnings Preview: Programmatic Platform To Deliver Growth Yet Again

We expect the company to report a marginal improvement in revenues in Q4 as well. We also anticipate a modest growth in display ads revenues in Q4, despite the overhang of shuttered sites (announced recently), which will impact growth in the coming quarters. The growth in ad revenues will be driven by the content on AOL properties, and AOL has done well to sign new content deals for both its video and mobile offerings. We continue to closely monitor the number of new content deals the company ha...